Jerry Jenkins on the New World of Publishing, "The Cream Still Rises"

Posted on February 10, 2015

“Nothing has made our job so hard as the invention of the personal computer. Only die-hard writers would endure the pain of writing a book by hand or on a typewriter. Now everyone thinks they can be a author because the PC has made it easier for anyone with a story to write a book.”

My heart was punched listening to the editor of a major publishing exclaim these words as I sat in a workshop at a writer’s conference. I was one of those wanna-be authors who was taking advantage of the ease of the PC and believed I had a story to tell that would help others. Did she not think of me as a real writer?


Why Crowdfunding Isn't Just About Cash

Posted on December 3, 2014

After much back and forth about the idea of crowdfunding for our authors and their books, we decided to test the waters. It turned out in our favor. With Kickstarter as our crowdfunding platform we were able to hit our modest goal of $2,300. We set a goal that was both beneficial and realistic. Too many projects reach for the stars and fall flat on their face. For us, gaining some financial return was fantastic, but the primary reason for this crowdfunding campaign was to boost awareness for author Daniel Blackaby's third book in the Lost City Chronicles trilogy, Earthly Trinity.


Help Us Help You. The Art of Collaboration

Posted on June 24, 2014

Recently I was forwarded Michael Hyatt's recent blog post "How to Launch a Bestselling Book", which resonated with me on many fronts. Before I continue, I want to suggest, no, plead with you to follow his blog. For any author (and publisher), Hyatt is a breath of fresh air. With a resume that includes past success as the CEO and Chairman of Thomas Nelson and a wealth of knowledge about writing and marketing, Hyatt delivers candid direction and ideas for anyone aspiring to write and promote a book. His blog goes beyond instructions on how to create a one-hit wonder and gives valuable lessons on how to write consistently well, reach an audience on many levels, and find repeated success in doing so.

As an Elevite (as we've nicknamed team members at Elevate Publishing), I look beyond the traditional sales and promotional channels and do my best to lead the author through the trenches of marketing a book. However, we as the publisher have our own battles to fight. Launching a book takes a team, led by two major beneficiaries of success (or failure): the author and his or her publisher. Victory only comes when both the publisher and author are giving the necessary effort and committed to the same goal. Collaboration is beautiful.


When You Want to Write a Book But Don't Know Where to Begin

Posted on March 25, 2014

There is a book inside of you. It is a message that occupies your mind as you drive to work. It invigorates your heart and you know it would help others. Friends have even told you that you should write a book.

However, each time you sit down to write your masterpiece, you are paralyzed. Instead of typing out an award-winning first sentence, you find yourself organizing your pen drawer and color-coordinating your Post-it notes.

It’s the opposite of writer’s block.

It’s not that you don’t have anything to say. The problem is you have too much to say and don’t know where to begin.

It’s overwhelming.

It has been said that 81% of Americans want to write a book, but less than 1% have actually done so. Why is this?

% Comment

Meet the Team: Part One

Posted on February 24, 2014

Here at Elevate, we are not just co-workers—we are family. Our backgrounds, personalities and talents may differ, but we all love to have a good time.

We want you, too, to be a part of our tribe. To help you know us better, we’d like to introduce you each newsletter to a member of our ever-growing family.


Announcing the End of Russell Media…Sort of

Posted on January 1, 2014

It is with the utmost pain and sadness we announce to you the end of Russell Media.

Actually, more like ecstatic jubilation!

Russell Media incorporated in October 2008, in the abyss of the economic recession because we saw opportunity amidst crisis. We have evolved in the time since and, keeping with our natural evolution, decided a new name was the first order of business.