What are your organization’s values, and why should you care?

by Nancy Napier on

If you had to create a brand for yourself, based on the values you hold, what would it be?

Values are the foundation that drive your behaviors, your decisions, and make you appealing — or not — as a person others want to be around or be like. It’s what you stand for.

Now think of a company you have had a remarkably negative experience with. What were your assumptions about that organization, after that experience? Go to the firm’s website and see if it lists values of what the firm is or wants to be known for. Does the list match your experience? If not, that firm is in trouble.

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