Why are you in business, really?

by Nancy Napier on

Why are you in business? To make money, right?

For some leaders, it’s not that simple anymore.

Russ Stoddard describes himself as “founder and president of Oliver Russell, a public benefit corporation that builds brands for purpose-driven companies whose products, services or business models benefit society.” In that statement, he offers several key nuggets from his new book, “Rise Up: How to Build a Socially Conscious Business.” It’s available in an “early edition” at russstoddard.com. The book has several interesting points that I’ll talk about over the coming weeks, but today, let’s start with purpose.

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