Cracking the Code of Service

How to Elevate Your Employees and Customers Through World Class Service

by Mark Colgate

Mark Colgate, drawing from more than twenty years of experience teaching customer service courses, enlightens us that the age-old moniker, "customer is king," is actually incorrect. Colgate stresses that, instead, companies should pursue consistency to deliver the best service experience–for both customers and employees.

Cracking the Code of Service is a book about the science, the systems, and the discipline of great customer service. Differentiate yourself and your organization by implementing the scientifically driven F.A.M.E. model (Framework, Accountability, Moments, and Endurance) to create your unique approach and communicate your service brand to your customers in a compelling, clear, and memorable way.

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ISBN: 9781945449406


Publication Date: February 28, 2018

Mark Colgate

Mark Colgate is the associate dean of the Peter B. Gustavson School of Business at the University of Victoria. His teaching roles have taken him all over the world, including regular assignments at the China European Business School in Shanghai, the U.K., Ireland and New Zealand. An expert in customer service excellence, Mark has...

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